Sign in & Sign up
Users now have the option to create their own account within Way of Wade and subscribe to the D'Angelo Russell collection. This will enable them to receive updates on the collection and other related news involving D'Angelo Russell.
D'Angelo Russell
Connected with the original Way of Wade site (white top menu bar) the D'Angelo Russell spin-off site would be easily accessible from the Way of Wade home page. Upon clicking the "D" logo, users will be brought to a login page allowing them to login using their Way of Wade login but also opt in to receive updates and new releases on the D-Lo collection.
Scroll to view full page
The Collection
Understanding the users' frustration with the original Way of Wade site, I wanted to make sure that D'Angelo Russell would not only have his own spin-off site, but that his collection of basketball shoes were well organized.
When viewing the collection page, the user will find the shoes categorized by release date and grouped with the different versions of the same type of shoe. This will eliminate any confusion and allow the user to see all of the shoes at one time within the same collection.
Collection Description
Each collection has its own description of how D'Angelo Russell influenced the shoe design. This page is directly connected the the available shoes (shown at the bottom).
Shoe Pages & Design
Each page clearly displays the shoe type, name, price, and is followed by a short description of how the shoe effects performance on the court. As the user navigates through the shoes within the collection, they will experience a unique scrolling effect.
In the future, I would like each of the shoes to be a 3D model allowing for the user to move it around and see all sides and angles.
Solutions
Way of Wade x D'Angelo Russell
Summary
Users can not differentiate between D'Angelo Russell's shoes and those of Dwayne Wade or his other athletes. The site is not organized in an intuitive way for users to navigate.
Role
Figma
Photoshop
Illustrator
Lightroom
Design Process
Product Designer
Tools
Evaluate
Define
Reorganize
Redesign
Way of Wade is a brand of basketball clothing, footwear, and accessories by Dwayne Wade. He has multiple athletes signed to his brand but the most popular of them is D'Angelo Russell (D-Lo).
While looking for shoes on the Way of Wade website I noticed one glaring oversight:
I could not differentiate between D'Angelo Russell's shoes and those of Dwayne Wade or his other athletes. There was no label or description. In fact, I was under the impression that all of the shoes were part of Dwayne Wade's collection.
It wasn't until I did some research that I was able to determine what shoes were part of D'Angelo Russell's collection.
Competitor Analysis
After researching competitor sites who (like Way of Wade) have athletes signed to their brand, I found that almost all of them have at least one page dedicated to each of their athletes' collections.
These one page sites connected to the parent sites and were basic e-commerce pages that house images, sizing options, and descriptions of the gear itself.
Personas
After looking through the entire Way of Wade site, reading various reviews, and researching the competition, I was able to come up with the following design solutions to the pain points and frustrations that users faced.
