Case Study Brand | Design | UI | Strategy
Boston University
Role
Web & Graphic Design Administrator | College of Arts & Sciences
Overseeing the web and media for the largest college at Boston University, comprised of 60+ departments, centers, institutes, & offices, means managing the central CAS website and designing the posters, banners, newsletters and social graphics that carry the same brand into every other place people meet the college. Working across screen and paper keeps both halves of the job consistent, and each one informs the other.
Tools
Photoshop
Illustrator
After Effects
Premier Pro
In Design
CSS
Wordpress
Figma
Procreate
Mailchimp
Pre-Press
HTML
Social Assets
As the Web Design & Content Specialist for the College and Graduate School of Arts & Sciences (CAS/GRS) at Boston University, I lead our comprehensive social media strategy across the entire college. Managing our primary Instagram and LinkedIn channels, I design high-impact visual assets and coordinate campaigns that elevate our academic community. In addition to central brand management, I empower more than 60 academic departments, offices, institutes, and programs by providing tailored social media templates, strategic toolkits, and best-practice guidance to ensure cohesive institutional messaging across all platforms.
A cornerstone of our annual outreach is BU Giving Day, where CAS/GRS consistently sets the benchmark for university-wide engagement. Under my social media strategy and campaign execution, the College and Graduate School of Arts & Sciences led the charge by raising more dollars—over $300,000—than any other college or unit at BU.
Web UI & Maintenance
As the Web Design & Content Specialist for the College and Graduate School of Arts & Sciences (CAS/GRS) at Boston University, I manage, maintain, and oversee the central public website (bu.edu/cas), ensuring a seamless digital experience for our entire academic community. My responsibilities span comprehensive content strategy, front-end interactive design, ongoing site maintenance, and the strategic migration of legacy departmental websites to our new companion theme design.
A key initiative in modernizing our digital infrastructure was performing a rigorous, comprehensive audit of our 1,000+ page website to evaluate information architecture and user flows. Based on these audit findings, I developed and implemented actionable recommendations for modern UX/UI improvements ahead of our major web redesign. (This project is currently on hold due to federal budget constraints, but concerted efforts have been made updating UI and copy of all high level pages)
Additionally, to optimize internal communications and streamline workflows across the college, I successfully designed and offloaded the entire Faculty and Staff section from the public-facing site into a secure, dedicated internal SharePoint portal. Alongside these technical oversight duties, I manage and mentor a dedicated team of web and graphic design interns while maintaining rigorous editorial and visual standards across all digital platforms.
Print & Communications Material
I oversee the end-to-end conceptualization and production of print and communications materials for the entire college. I manage the visual design and layout of high-profile flagship publications such as The College Report and the central CAS pamphlet, translating complex academic narratives into compelling, accessible, and beautifully branded print assets.
In addition to major publications, I design and produce a vast array of collateral tailored to support the college's public-facing and internal communications, including event posters, quick-guides, polished presentation decks, and formal postcards and invitations.
By developing cohesive design standards and localized materials, I ensure that all print and physical touchpoints maintain rigorous brand consistency while effectively engaging prospective students, alumni, faculty, and donors across our 60+ academic departments, offices, institutes, and programs.
